AI tools for small businesses in Central Asia
We build software that does the work small business owners in Kazakhstan can't afford to hire for: running ads, keeping track of tasks, cleaning up content.
Products
Adgrader
An AI ads manager for Facebook and Instagram. It connects to a business's Meta ad accounts, checks the campaigns every day and tells the owner, in plain Russian, what to pause, what to scale and which creative is burning money, without hiring a media buyer.
- Reads campaigns, ad sets and ads through the Meta Marketing API
- Daily review against the business's own target cost per conversation
- AI agent "Max" explains the numbers and proposes changes; the owner approves
Currently used on the ad accounts of two client brands in Almaty (a sports club chain and a professional hair care brand).
ads.upgrader.kz →AIRO
A personal assistant app with long-term memory: tasks, reminders and notes by voice or text, working on the phone as a web app.
airo.upgrader.kz →s·wipe
An Android app for cleaning up a photo gallery with swipes. Finds duplicates on the device; photos never leave the phone.
swipe.upgrader.kz →Tax tool
Turns Kazakhstan e-invoice (ESF) registries and corporate tax returns (form 100.00) into ready spreadsheets with quarterly totals.
About
UPGRADER started in 2012 as a video and advertising studio in Almaty. Running ads and content for local brands showed us how much of that work is routine, and how few small businesses can pay a specialist to do it. Since 2026 we have been turning our own internal tools into products.
We are self-funded and have no outside investors.